View all posts by Ewan Roy. In order to justify the premium price, a company must create a perceived value of its product or service. Pricing Strategy April 19, A product can be a service or an item. What kinds of special sales and promotions are appropriate?
About the Author Neil Kokemuller has been an active business, finance and education writer and content media website developer since Budget airlines are famous for keeping their overheads as low as possible and then giving the consumer a relatively lower price to fill an aircraft. It tells of the decline of an industry leader, Steinberg Inc. Benefits of a Promotional Pricing Strategy. My Saved Definitions Sign in Sign up.
Penetration Pricing Strategy » Meissner Research Group
Pricing a product too high or too low could mean lost sales for the organisation. The argument is that the marketer should change product , place or promotion in some way before resorting to pricing reductions. In the third P of pricing strategies, price skimming acts as a way for a business to leverage their competitive advantage and maximize their sales on new products and services. Once other manufacturers were tempted into the market and the watches were produced at a lower unit cost, other marketing strategies and pricing approaches are implemented. You must be logged in to post a comment. The intent of penetration pricing can follow any of these paths:. As previously noted, price wars are truly one-sided affairs.
Leave a Reply Click here to cancel reply. Articles Topics Index Site Archive. Static pricing Companies using static or uniform pricing offer the same price to all customers. Skimming Strategy Skimming is the process of setting high prices based on value. Examples of products and services using this strategy include Harrods, first class airline services, and Porsche.